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Tag Archives: NHL marketing
Crosby’s concussion reveals NHL’s poor marketing strategy
When is the last time you saw Drew Doughty on a billboard or in the NHL’s mainstream television commercials? How about Henrik Lundqvist? Shea Weber? All of these players are superstars in the league today, yet none of these players are … Continue reading
Posted in By Joel Peretic, Link, NHL
Tagged Crosby concussion, Hockey Update, NHL, NHL marketing, Sidney Crosby, Steven Ovadia
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